Boston Hotels Today has been operating as a hotel reservation service since 1987. Initially the company offered last minute hotel finder for persons arriving into the United States through key gateways such as Miami, New York, Los Angeles, San Francisco, Boston and Orlando.

Today the concept still holds true but has expanded to include hotels in over 200 cities across the world via a partnership with TravelNow.

There are over 15,000 hotels offered with discounted rates (some with up to 75% off from regular rates offered by the hotels). They range from well-known brand names such as Westin, Radisson, Hilton to less well-known but comparable independently run boutique properties.